Search Engine Marketing
In the present day scenario, Digital Marketing is the most important part of the marketing strategies. At present day scenario many businesses have realised the power of online presence.
Digital Marketing includes various media channels such as SEO, SEM, Email Marketing, Social Media Marketing, Google Adwords, Mobile Marketing and Pay-Per-Click Advertising.
Search Engine Marketing (SEM) Industry trends: The objective behind SEO is to optimise the website and ads with the intention of outperforming the competition. Increase the traffic on your website using organic techniques of usage of appropriate keywords, using social media as a channel to direct traffic to your website and complete optimisation of landing pages, images and videos.
ABOUT SEARCH ENGINE MARKETING
This specialised training on Search Engine Marketing designed by SkillAcademee, is an extremely important aspect of Digital Marketing that would provide you with insights and will teach you the art of using internet to disperse the intended message amongst the target audience using PPC advertising.
WHAT WILL I LEARN?
This specialised MasterClass on Search Engine Marketing will throw light on- Online Advertising, Ad Networks, Search Campaigns and how to design them, Digital Display Advertising, how to track and measure the ROI of online advertising.
This course is well suited for:
- Students and Fresh Graduates looking to have a fascinating career in marketing
- Entrepreneurs wanting to improve the market penetration of their products, by planning and executing strategies, using online marketing and digital marketing as a mode.
- Freelancers and traditional advertisers looking to stay relevant in super fast digital world.
- The course is beneficial to working professionals from marketing, sales and business development who want to gain in depth knowledge of Digital Marketing
After completion of the MasterClass, you not only become adept to track and analyse the digital marketing performance of your online campaigns, but also succeed in planning, conceptualising and implementing the Digital Marketing strategy yourself.
In other words, you will become proficient in marketing any business online.
There are no such prerequisites, other than a genuine interest and zeal to learn about the subject.
- Lectures 20
- Quizzes 0
- Duration 8 hours
- Skill level All levels
- Language English
- Students 1390
- Certificate No
- Assessments Self
MODULE 1: General overview and understanding of Search Engine Marketing.
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MODULE 2: Learning about Ad Networks
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MODULE 3: Learning about Search Campaigns
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MODULE 4: Learning about Digital Display Campaigning
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MODULE 5: Learning to track and analyze and measure the Return on Investment of online advertising
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